Do Google Reviews help your business' SEO?

As a local business owner, you know that online reviews can make or break your reputation. Google Reviews are one of the most important review platforms to focus on, as they directly impact your search engine rankings. In this blog post, we'll explore whether increasing your Google Reviews can help your business' SEO. First, let's take a look at how Google Reviews influence your search engine rankings.

How Google Reviews influence search engine rankings

When customers search for a local business on Google, the search engine algorithm takes into account several factors to determine which businesses appear at the top of the search results page. One of these factors is the quantity and quality of the business' online reviews.

Google Reviews are seen as a credible source of information about a business, as they are left by customers who have actually used the service or product, and have experienced it first hand. The more positive reviews a business has, the higher it is likely to appear in the search results. In fact, a study by Moz found that online reviews account for 10% of how Google and other search engines decide to rank search results.

But it's not just about the number of reviews: the quality of reviews also matters. Google's algorithm takes into account the content of the reviews, looking for keywords related to the business and positive sentiment. So not only does having more reviews help, but having high-quality reviews with specific details about your business can also improve your SEO.

It's worth noting that Google Reviews aren't the only factor that determines your search engine rankings. Other factors include your website's quality, relevance, and authority, as well as your local business listings across other search engines and directories. Nevertheless, increasing your Google Reviews can certainly help improve your overall online visibility.

Case in point: our customer Now EV, an electric charge-point installation specialist based in Leighton Buzzard, leveraged Fuzey's in-built review links, and managed to multiply his online reviews 5.7x in the first 6 months of using the tool. This in turn meant that he was getting 1.7x the page views. All this translated into more business, and Mike is now looking to expand his team to capture the increased demand. This is a real life example of how increasing the genuine, high-quality Google Reviews your business has can really make an impact!

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Getting more Google Reviews for your business

So, how can you encourage more customers to leave Google Reviews for your business? One way is to make it easy for them to do so. This is where Fuzey's review tool comes in. With Fuzey, you can easily generate review links that can be sent to your customers via email, SMS, WhatsApp, Facebook Messenger, Instagram DM, and other messaging platforms.

By sending review links directly to your customers in the same conversation thread they've been communicating with your business on, you can increase the chances of them leaving a review. Moreover, Fuzey allows you to nudge customers who haven't left a review yet, sending automated, gentle reminders to encourage them to do so. All this really increases your odds of getting those nice reviews!

In addition to making it easy for customers to leave reviews, it's important to ask for them at the right time. Fuzey makes it easy to automate your review request, so you never forget to follow up with a happy customer - and you can pick the optimal time to do so, such as after they've completed a purchase or received a service from your business.

Another one of our customers, Lloyd, who runs London Locks out of East London, has told us he had managed to collect ~300 reviews over 10 years of service. Since he started using Fuzey, he's managed to collect 118 additional reviews in just 9 months. And guess what most of his customers write about? That's right! How smooth their experience was! 

Do you think that's impressive? That's how easy Fuzey makes it for businesses to collect reviews. You deliver an amazing service - Fuzey does the rest!

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Increasing your Google Reviews can certainly help your business' SEO. By using Fuzey's review tool to generate review links and request feedback from customers, you can make the process of getting more reviews easier and more streamlined. So why not give it a try and see how it can help your business improve its online visibility? Fill the form below to get started!