BMW Park Lane’s Success Story: A Thriving Partnership with Fuzey

Context

At Fuzey, we take pride in empowering our partners to achieve excellence, and our collaboration with BMW Park Lane has been a true success. It all started with their Aftersales team, who sought to streamline operations and revamp their marketing efforts. They recognized the value of our multi-channel inbox and WhatsApp campaign tools, quickly adopting Fuzey for customer-facing communications. Soon after, the Sales team followed suit, integrating our platform into their workflow. Today, Fuzey has become an essential part of their business, and when asked about our impact, they said:

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“There is no problem that [Fuzey] can’t overcome, and as a business partner, I now don’t think we can operate without Fuzey.” - Darragh Burns, Assistant Aftersales Manager

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The Solution

To help BMW Park Lane achieve their goals, we seamlessly integrated our platform with Keyloop, ensuring the Sales team has a smooth flow of information. This integration has been a game changer, equipping them with the tools needed to drive sales and manage leads more effectively. We also implemented SMS and WhatsApp communication channels, enabling their team to engage with customers more directly and conveniently, significantly enhancing both speed and efficiency.

BMW Park Lane has fully embraced Fuzey’s AI-driven suggested responses, which have saved the team valuable time, allowing them to focus on building stronger relationships with customers. They’ve also created personalised templates, further improving engagement and making each customer interaction smoother and more meaningful.

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The Results

The impact of Fuzey at BMW Park Lane is a testament to the strength of our partnership. Throughout onboarding and our training session, the entire team has been open to innovation and learning new processes. As a result the dealership has managed leads better, smoothed the customer journey, and significantly boosted bookings and sales. At the same time customer satisfaction has soared, thanks to the improved connection and communication with clients.

Fuzey has become so integral to BMW Park Lane’s operations that it’s now a KPI used to track team member performance. And the success doesn’t stop there - Fuzey is now featured in the “BMW Dealership Best Practice Handbook”, after Park Lane shared their usage, a testament to how much the team values our platform.

At Fuzey, we’re thrilled to be part of BMW Park Lane’s journey and look forward to continuing our partnership, driving even greater success together.