Transforming Sales and Customer Engagement for Prestige Cars

Context:

Prestige Cars Kent was looking for an efficient way to manage customer inquiries and boost their sales performance. Their existing system wasn't delivering the results they needed - inquiry volumes were stagnating, and their sales process lacked streamlined communication. Their pre-sales team, responsible for handling initial customer interactions, struggled with manual processes that hampered their efficiency. Additionally, they faced limitations with their CRM tool which restricted them from customising stages and managing customer interactions more dynamically.

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Solution:

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Prestige Cars Kent turned to Fuzey for a comprehensive solution to optimise their sales workflow and customer engagement. Since integrating Fuzey into their operations, 100% of their customer deposits are now collected using the Fuzey platform. While all initial inquiries are managed seamlessly by their pre-sales team, who rely exclusively on Fuzey to engage with customers.

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The introduction of the Fuzey widget and CTA buttons on their website has been a game-changer for the team, doubling the number of inquiries. Which has been manageable because of AI-powered responses. The new call-to-action buttons, placed on each listed car, directs potential buyers to a WhatsApp conversation with a pre-populated message including all the vehicle information, allowing instant engagement with their sales reps. This has greatly increased the number of leads generated from their website and improved their ability to connect with potential buyers.

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Results:

• Conversion Rate Success: With Fuzey, Prestige Cars Kent achieved a 5% conversion rate from leads to sales on their website and an impressive 12% conversion rate from AutoTrader leads.‍
• Enhanced Customer Engagement: The number of customer inquiries has doubled since switching to the Fuzey widget.
• Operational Efficiency: Their entire pre-sales team now operates more efficiently using Fuzey, and the AI responses have streamlined their workflow, freeing up time for higher-value tasks.
• Improved Customer Experience: Customers are directly connected to the sales team via WhatsApp, making communication quick, easy, and effective.

Prestige Cars Kent’s success with Fuzey is a testament to their team who have been able to utilise the power of our platform in driving growth and results.

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