How to digitise your local business

What is digitisation?

It involves incorporating technology into your business operations to become more efficient, make your customer experience even better, and boost your sales.

Digitising your business streamlines your operations and helps your business run more smoothly. As customers spend more and more time online, digitisation is essential — transforming your products and what you have to offer, and the experience and services you offer customers.  

So, how precisely do you digitise your local business?

1. Create a marketing strategy, (a digital one)!

A digital marketing strategy can help small businesses find new customers and boost their sales. Examples of this include using social media to engage with existing or potential customers, creating a well-designed website for your business, and creating an email marketing campaign to reach new and existing customers.

2. Use mobile payment technology

Not only is it convenient for you, but it’s also convenient for your customers. Mobile payment options are becoming more and more common — from apple pay, to paypal. Providing an easy, digital option for payment to your customers can increase sales.

3. Improve the SEO for your business

Search engine optimization can drive more traffic to your website — meaning more customers and more sales! There are different ways to boost your website’s SEO, including keyword research, backlinking, and ensuring the content you have on your website is quality. Hiring an agency or an expert in the field of SEO are both options if it feels hard to know where to start.

As you approach digitizing your local business, we recommend first setting clear goals for yourself and determining what you want to accomplish by digitizing your business.

By committing to your goals in this process, you’ll ensure the growth of your business moves towards the goal you’re hoping to achieve. Building a strategy and hiring the right people to do this will also help with your digitizing process.

Before you know it, you’ll be on your way to digitizing your local business. You got this!

If you're looking to manage all your digital communication channels from one place, boost your customer reviews and get paid faster and with lower fees, Fuzey might be the solution for you.

Get in touch with our team via email at hello@getfuzey.com, or fill in the form below to book a demo!

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